MEN’S COLLECTION
Street fashion, in our opinion, is the product of a lifestyle. It has given rise to individual personal styles and fashion. In fact, it also includes questioning existing fashion trends. With street fashion, individuals can emphasize their identity and set trends. This may turn into a trend that the fashion industry actually needs to adapt to. In short, street fashion is a fashion determined by sociocultural groups as a result of a common social practice and can determine the direction of the mass fashion industry.
Street fashion is fashion that originated in the streets, not in the studios. Therefore, it reflects real life better. It is usually an extension of the culture shaped by young people in city centers. For example, in the 60s hippies determined street fashion with a bohemian style for a period. They shaped the fashion for a while with floral clothes, wide-leg trousers and long hair. Later it turned into a political movement and a subculture. The Beatles were the group that best reflected this culture.
